Catherine Yearwood was born and raised in Wrightsville Beach, NC.  She spent much of her childhood traveling the world on a sailboat with her family. At 18 Catherine moved to San Diego, CA. It didn't take long for her talents and style to be discovered by one of Southern California's largest surf retailers.  Catherine's ability to know what customers want was undeniable so they quickly promoted her to be a buyer.  In 2001 she met Dave, a traveling professional surfer and a year and a half later they were married. 


In 2003 Catherine and Dave relocated back to Catherine's hometown of Wrightsville Beach. Upon returning Catherine began to dream of bringing her on trend fashion sense to the town that she loved. In 2005 Hallelu Boutique opened its doors and the boutiques reach has grown far beyond the beach that Catherine was raised on. After 15 years of business, Hallelu has been featured in IN Style, Glamour, Lucky, Good Morning America and numerous other publications. Catherine has now grown Hallelu to be a brand. 


Having sold Hallelu in March of 2020, Catherine is now traveling the country with her husband. Her latest passion is consulting and sharing her knowledge with start ups, business and brands along the way. She loves helping in all sides of the creative and development process. She specializes in everything from brand conception, design, sourcing, production, product placement, marketing, styling and buying.