Home | Catherine Yearwood C

Helping founder-led brands grow with thoughtful strategy, streamlined operations, and the systems to support long-term success.

AW Collection

From wholesale operations and inventory planning to merchandising, sourcing, vendor management, and creative strategy, I help product-based brands scale without losing what makes them special

Operational Partner

Designed for founders and leadership teams looking for an experienced partner to bring clarity, perspective, and a thoughtful plan forward.

Strategic Consulting

Creative Direction

I partner with founders and businesses to shape the visual identity, customer experience, and storytelling that make a brand feel authentic, memorable, and unmistakably its own.

Buying & Merchandising

Transforming product assortments into intentional collections that strengthen your brand, improve profitability, and create a better customer experience.