Hello! Using this space to share what I’m passionate about—fashion, styling, and the ups and downs of entrepreneurship. You’ll find a mix of style inspo, behind-the-scenes moments & other... stuff :)

Talking about Fisherman Core

This aesthetic really hits home for me. Growing up on a sailboat, nautical and maritime inspiration has always sparked a bit of joy for me. Imagine a wardrobe that feels like a salty sea breeze on a crisp morning – laid back, outdoorsy, cozy, and a little bit rugged. We’re talking about classic cable knit sweaters that could’ve been borrowed from a seasoned sailor, rugged boots ready for any adventure (even if it’s just running errands), and stripes inspired by the sea. Its an aesthetic that’s practical yet playful, grounded yet joyful.

I love bringing a playful twist to this aesthetic with quirky, colorful charm jewelry – the kind that looks like you found it at a hidden vintage market. And you can’t go wrong with a bandanna tied effortlessly around your neck or in your hair for that carefree, “I just caught a fish and looked fabulous doing it” vibe.

This styling is actually built around staple basics and can probably be achieved by what you already have in your closet. There’s a certain kind of happiness that comes from wearing something that feels familiar yet fresh.

Staple colors: red, white, blue, and yellow.

If You’re a Boutique Owner, Listen Up!

These are the pieces I’d be stocking if I were buying for my store right now, – timeless staples with a modern twist that your customers will love. From cozy knits to effortless denim and quirky, colorful accessories, these items capture the laid-back, outdoorsy vibe that’s will transition perfectly into Spring. This is a great example of a capsule collection that will get your customers talking and into your doors.

Want to know more about these vendors and where to get your hands on them? I’ve done the research and vetted the best in the business. Shoot me an email. Let’s get your store stocked with the best – no guesswork, just great styles that will fly off your racks!

Lets get in touch! Catherine@catherineyearwood.com