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I talk about this all the time because capsule collections create moments your customers can feel! Limited, curated, and story-driven — they spark excitement, boost sell-through, and turn your boutique into a destination. Think of it like launching your own mini movie: every drop with its own plot, mood, and must-have pieces. ✨ This one came straight from the The Holiday inspiration board — cozy, romantic, and just a little bit cinematic. The vibe is LA polish meets English-c

Dave and I have personally been building a new business for the past two years. To say that it has been challenging would be a massive...

Talking about Fisherman Core This aesthetic really hits home for me. Growing up on a sailboat, nautical and maritime inspiration has...